E-commerce
Catalogue video at scale.
One e-commerce video production system. Every SKU covered.
Your catalogue grows faster than any team can shoot, edit, and version product videos by hand.
The Problem
Every product needs a video. Manual production was never built for that.
A catalogue of 500 SKUs is 500 briefs, 500 edits, and 500 invoices if every product video is treated as a project. Agency and freelancer economics work for hero content. They collapse at catalogue scale.
The result is familiar: video for the top 20 products, nothing for the rest, and a backlog that resets every time a season launches or a price changes. The catalogue keeps moving. Manual production cannot keep up with it.
The Shift
From per-video cost to per-system cost. From weeks to minutes.
A production system inverts the economics. You pay once for the architecture: the template, the data connection, the render pipeline. After that, each video is a render, not a project.
Manual production
- Cost per video£180–240
- Turnaround2–3 weeks
- 500 SKUs500 projects
- Product updateA re-edit
Videonomy system
- Cost per render£0.80
- TurnaroundMinutes
- 500 SKUsOne batch
- Product updateAuto re-render
What We Build
The e-commerce video production system, built around your catalogue.
Template system
A master template designed to your brand standard by production people, not a generic slideshow engine. Layout, motion, and typography are locked. Product data fills controlled variation zones.
Catalogue connection
The pipeline reads the product data you already maintain: Shopify, a PIM, a spreadsheet, or a database. Names, prices, specifications, and imagery are bound to template fields.
On-demand render
A new product triggers a new video. A price change triggers a re-render. Finished files are named to your conventions and delivered to your CDN, CMS, or ad platform automatically.
Who It's For
Catalogue-driven brands. Fashion, beauty, home, electronics.
If your range runs to hundreds or thousands of SKUs, this page was written for you. Fashion labels versioning collection launches. Beauty brands keeping shade ranges current. Home and electronics retailers with specification-heavy listings.
It fits marketing directors who need video coverage across the range, e-commerce managers who need listings to stay current, and agencies producing volume content for retail clients. One fashion brand runs automated product videos for 600 SKUs on demand.
The same architecture extends beyond the catalogue. When you are ready to send customer-level video, the pipeline connects to CRM data the same way it connects to product data. We wrote about that in connecting your CRM to your video output.
What To Expect
Four to six weeks from scoping call to running system.
Diagnostic
A 30-minute call. We map your catalogue size, formats, data sources, and where the files need to land. You receive a written scoping note, not a pitch. If a system is not justified at your volume, we say so.
Build
We design the master template, wire the catalogue connection, and configure the render pipeline. The system is tested at volume against your real product data before anything is handed over.
Operate
Your team runs the system from a dashboard with full documentation. Or we operate it for you: monitoring renders, iterating the template, adding formats as the range grows.
The underlying pattern is documented on our product video systems page.
FAQ
Catalogue video, answered. What e-commerce teams ask before scoping.
As many as your catalogue holds. Renders run in parallel, so 50 videos and 500 videos take a similar amount of calendar time.
One deployed system produced videos for 600 SKUs in a single batch. The constraint is your data quality, not production capacity.
The template is designed to your brand standard by people who have spent decades in production. Layout, pacing, and motion are locked at design time.
What varies is the data: product name, imagery, price, specification. Viewers see a consistent brand, not a template.
The pipeline reads product data from Shopify, PIM systems, spreadsheets, or a database. If your team maintains it, we can connect it.
Output goes wherever you need it: your CDN, your CMS, product pages, or ad platforms, named to your conventions.
A typical catalogue system takes four to six weeks from signed scope to first production run.
Complex pipelines with several data integrations can take longer. The delivery date is fixed in the scope before work starts.
The system re-renders. A price drop, a new colourway, or updated imagery flows from your product data into a fresh video without a production job.
That is the point of connecting the pipeline to the catalogue: video stays as current as the data behind it.
A fixed build cost scoped to your catalogue and formats, then a monthly retainer for operation. Per-video economics stop being the unit of cost.
As a reference point, marginal render cost on deployed systems runs at around £0.80 per video. We give you a fixed price before any work begins.
Start here
Tell us what you keep producing manually.
If your workflow repeats, it can be automated. We'll scope your pipeline and show you a working prototype. No pitch. A 30-minute diagnostic.
Send Request →