EdTech / Education
140 courses. Every instructor with their own video presence.
The problem
An online learning platform with over 140 courses needed a professional intro video for each course page. Producing them individually — coordinating with each instructor, briefing editors, managing inconsistent assets — was consuming the entire content team's capacity and stalling new course launches.
The approach
A templated video system connected to their course database. Each instructor submits a short recording and a headshot. The system assembles a branded course intro — with the instructor's name, course title, and key module highlights — and delivers a production-grade video without a single hour of editorial time.
The result
140 course intro videos produced in the first four weeks. New courses now get a video within 24 hours of launch. Instructor onboarding takes minutes, not weeks.
Pipeline
The brief
A fast-growing e-learning platform had built an impressive course catalogue — but almost none of the courses had a proper intro video. The team had tried to fix this several times. Each attempt hit the same wall: coordinating with instructors who had no video production background, managing inconsistent asset quality, and absorbing the editing time for what was, structurally, the same video repeated 140 times.
Course launches were being delayed. Instructors were frustrated. The content team was the bottleneck.
They didn’t need more editors. They needed a system that made the editorial team redundant for this particular task.
What we designed
The template layer: A standardised structure for what every course intro actually needed — a brief instructor welcome, the course title and category, three module highlights, and a consistent branded close. Same structure, every time. Different data.
The intake layer: A Tally form replaced the production brief. Instructors submit a talking-head clip, their headshot, a course summary, and three module names. The form feeds directly into Airtable — the state layer tracking which courses have complete assets and which are pending.
The render layer: When a course record is marked ready in Airtable, Make.com dispatches a structured render job to Shotstack. A finished video is returned to the platform’s CMS within minutes. The entire pipeline runs without a single human in the middle.
The pipeline
Tally (instructor submission) → Airtable (course state) → Make.com → Shotstack → CMS embedThe content team monitors a single Airtable view. They can see every course, the status of each video, and flag anything that needs attention. Most courses need none.
What this means in practice
The platform launched 140 course intros in the first four weeks — more video content than they had produced in the prior two years.
New course launches now follow a simple rule: publish only when the intro video is ready. With a 24-hour turnaround built into the pipeline, this is no longer a constraint. The video arrives before the marketing team needs it.
Instructors found the process less intimidating than a traditional production brief. They submit a form, not a broadcast-quality recording. The system does the rest.
Start here
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